Stride, a new CRM system designed to meet the needs of freelancers and small business owners, is launching into private beta today. The product, which was born out of an actual need for a more simplified CRM system, is focused on efficiency, not a complex feature set. It’s not for adding contracts, managing cases, or allocating tasks to a team of salespeople. Instead, Stride is about deal-tracking and high-level metrics only.
“For salespeople, this app is going to make them cringe,” says Stride co-founder Andrew Dumont.
The idea for the app was sparked by Nathan Carnes and built by the team of Andrew Dumont, Adrian Pike, and Amiel Martin. Carnes explains the history of Stride’s creation via a blog post detailing the frustrations he had running a small design shop and not being able to find a CRM system that fit his needs.
“I didn’t need multiple salespeople or complicated reports,” he says, “and I didn’t have time to enter contacts and manage them.”
Giving up on finding a solution, Carnes decided to build one instead. That’s something that often leads to inspired ideas, frankly. And Stride, which looks attractive, simple and accessible, may just be one of those.
Andrew Dumont tells me that he felt similar to Carnes about the current state of the CRM market. Everything he used (Highrise, Salesforce, Capsule, Base, etc.) were always “way too complex and clunky,” he says.
“We like to think of Stride as the consumerization of sales tracking,” explains Dumont.
In Stride, the whole system is focused on....