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Farewell, App Store? Netizine Turns Magazines Into Social Networks, Runs On HTML5

Farewell, App Store? Netizine Turns Magazines Into Social Networks, Runs On HTML5

2012-04-11
Source: Tech Crunch


As e-book publishers and Apple face an antitrust lawsuit over pricing, magazine publishers are now looking into an alternative solution to the digital pricing dilemma: being able to extricate themselves from Apple’s grip entirely. A startup called Netizine, makers of a new, tablet-ready social magazine platform for publishers is currently in talks with seven of the ten top global publishers, we’re told, including three of the top five in the U.S.

And what is Netizine offering? Only a fully functional, HTML5-based tablet application that turns digital magazines into social networks…networks that run outside the App Store, that is.

Magazine publishers’ efforts, to date, have been a mixed bag. Some are OK, while others have been pretty awful,  basically turning their content into slow and heavy apps that take up more than their fair share of the iPad’s disk space. Their early failure on this front has left room for startups like Flipboard and Zite to innovate and build new ways to consume news in a “magazine-like” interface.

Enter Netizine.

The company, now in closed beta with an early launch scheduled for summer 2012, is an entirely new take on how magazines can operate in the new digital, tablet-focused computing age. And it’s all about social.....





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