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Facebook Seeks Exec to Build Hollywood, Media Ties

Facebook Seeks Exec to Build Hollywood, Media Ties

2011-09-21
Source: NY Times


Facebook is looking to hire a big-name executive to cultivate relationships and strike deals with the film and music industries to bolster its media offerings.

In recent months, Facebook had discussions with former MySpace co-President and former MTV executive Jason Hirschhorn about a job spearheading the company's outreach to media companies, according to several people familiar with the situation.

While the talks do not appear to have gone anywhere, and it wasn't clear whether Facebook had approached others about the position, the efforts signal Facebook's intention to take a more hands-on approach in helping media companies bring their content to the social network.

"They had held the media industry at arm's length for a while. It was: 'We are a platform, come use us all you want but we don't necessarily need to partner with you.' But now the attitude has changed," said one of the people familiar with the situation.

"They realise that one of the next phases in its evolution is to work with the media companies," the person added....





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