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The Start-Up of You

The Start-Up of You

2012-08-26


“Being an entrepreneur isn’t really about starting a business.  It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Entrepreneurship has always driven innovation in the private sector, but increasingly it’s essential to progress in government and the nonprofit sector, too.  Whatever career you’re in – or want to be in – The Start-Up of You holds lessons for success.” - Michael Bloomberg

I’m beyond burned out on career advice, but this book was different because (A) it’s for 21st century market conditions written by 21st century entrepreneurs and (B) Ben Casnocha is a friend. I was already hip to many themes since going independent, but having my approach validated by two Silicon Valley heavyweights reinforces by resolve. And it did give me new ideas. Here I’ll touch on the book’s important points.

For the last sixty years, the job market for educated workers worked like an escalator. After graduating from college, you landed an entry-level job at the bottom of the escalator at an IBM or a GE or a Goldman Sachs. There you were groomed and mentored, receiving training and professional development from your employer. As you gained experience, you were whisked up the organizational hierarchy, clearing room for the ambitious young graduates who followed to fill the same entry-level positions. So long as you played nice and well, you moved steadily up the escalator, and each step brought with it more power, income, and job security. Eventually, around age sixty-five, you stepped off the escalator, allowing those middle-ranked employees to fill the same senior positions you just vacated. You, meanwhile, coasted into a comfortable retirement financed by a company pension and government-funded Social Security.

That is OVER. This book explains how to survive now that that era is OVER.....





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